Ram Charan’s book titled Leaders At All Levels emphasizes on rebuilding succession and leadership development from the ground up. Ram Charan needs no introduction. He is the America’s leading consultant. The book is based on his rich corporate experiences with top CEOs of Fortune 500 Companies. The book churns the cream from his consultancy experience as well. He connects the content with real corporate world such as companies like General Electric, Colgate-Palmolive, Novartis Pharmaceuticals, Textron, and WellPoint, Inc. He outlines a radical remedy for the crisis in leadership in this book. He addresses the shortage of leadership talent at the corporate world. The book basically deals with ways to getting succession right. He unfolds the tools to spot the hidden leaders within the company at an early stage for grooming.
Precisely, the book touches on measuring the "leadership talent deficit" in an organization and then fund efforts to reduce (if not eliminate) it; developing effective leaders through apprenticeship; recognizing leadership potential; customizing growth plan for each leader; explaining crucial role of bosses; managing apprenticeship initiatives and relationships; selecting the CEO candidates early and grooming them; and institutionalizing the Apprenticeship Model.
The book is divided into 8 chapters with epilogue titled ‘what can a leader do?’ At the end of the book it provides the building blocks of the Apprenticeship Model. The book preludes with “Crisis may be an overused word, but it’s fair description of the state of leadership in today’s corporations. CEOs are failing sooner and fling harder, leaving their companies in turmoil. At all levels, companies are short on the quantity and quality of leaders they need.”
He backs fully that leaders have to be developed at all levels. Usually there is a myth that the only top brass has to be developed. He advises to abandon traditional leadership development practices. He further adds, during his experience he has come to conclusions such as not everyone can become a leader; leadership ability is developed through practice and self-correction and the CEO job requires giant leaps in learning.
He has coined Apprenticeship Model that may sound wrong for business executives, but it isn’t. He says apprentices are people who learn from doing, that is precisely what the Apprenticeship Model provides: practice, feedback, corrections, and more practice. He differentiates between conventional leadership development and apprenticeship model.
Ram coined the concept of Leadership Growth Through Concentric Learning. According to this, leaders expand their capabilities through deliberate practice of a core skill in increasingly complex situations. Each new use strengthens the existing core and allows the leader to use it innovatively. Here’s how a leader might develop his social acumen:
. A. In an early job, the leader selects good people and gets them working well as a team.
B. In the next job, the leader influences and directs people who don’t report to him, such as a cross-functional team or a group of suppliers.
C. Now the leader is running a global business and building teams of people from diverse cultures, with which he has no previous experience. He refines his instincts about pole and depends his understanding of group dynamics. He is now a good judge or diverse people and a keen diagnostician of complex group dynamics.
Ram Charan outlines GE Leadership Criteria as follows:
• Create an external focus that defines success in market terms.
• Be clear thinkers who can simplify strategy into specific actins, make decisions, and communicate priorities.
• Have imagination and courage to take risks on people and ideas.
• Energize teams through inclusiveness and connection with people, building both loyalty and commitment
• Develop expertise in a function or domain, using depth as a source of confidence to drive change.
Ram Charan unfolds that some –GE, Procter & Gamble, Colgate, PepsiCo, and Sherwin-Williams, among them – are net producers of senior leaders. If we learn the right lessons from these successes, we can incorporate the underlying principles into a new approach to leadership development and, with renewed effort, produce the kinds of leaders our corporations desperately need, including twenty-first-century CEOs
He says that Michelangelo turned a block of marble into the breathtaking beautiful Pieta because he had the talent. Similarly, a talented leader can turn otherwise shapeless organization and mold into a highly efficient, highly motivated force for innovation and growth.
Leadership can be developed through practice. People can pick up tools and techniques and ideas about leadership from a book or a classroom. A lot of what passes for leadership development for leadership must develop their abilities by practicing in the real world and converting that experience into improved skill and judgment.
Finding leadership talent early is essential. The path from initial recruitment to the senior level of a company is approximately twenty-five years long and involves, on average, only five jobs before becoming eligible for the CEO post. Most high-level job incumbents reach that point by the age of about fifty.
Ram asserts three fundamental principles should guide the CEO succession process. The first is to recognize that the CEO’s job is quantitatively and qualitatively different from all other jobs; the second is no two CEO jobs are alike; and the third is CEOs are people, complete with their share of human flaws.
Ram says that the board must approach the CEO succession decision with passion and intensity, devoting a lot of time and energy to it years in advance. The senior most human resources (HR) executive and, in most cases, the incumbent CEO should be involved, not only to design the tools but also to contribute to the discussion of the business and the candidates and to manage the tricky issues an that arise as the list of potential CEO contenders gets whittled down.
Ram pats the young people that those who are coming out of universities and business schools are quick thinkers, conceptually agile, facile with models and numbers, and able to diagnose a situation through data. They often show keen insight into business problems. Many are ambitious and driven.
Ram applauds leadership training in military is second to none. People who have been through it and seem to have a natural interest in business can be a good bet.
He refers about Immelt who pores over the list of 175 top leaders at his company, each and every day, thinking about where they fit, what they can do, and who needs to go into another job soon. As observing and providing feedback becomes part of the boss’s everyday routine, it gets to be second nature.
Leaders must expand themselves beyond a single culture. It’s not good enough to have direct reports in other countries. Running a business in China from New York is a completely different experience from living in China while running the business. The leader must be immersed in that milieu to get the experience necessary to deal with different cultures and different constituencies, such as government agencies, nongovernmental organizations, and the special interest groups that are becoming increasingly influential in corporate affairs.
Leaders must possess both people acumen and business acumen. Anyone can improve his or her ability to select and develop people’s talents, but other aspects of people acumen are hard to teach. Leaders with people acumen have good instincts to anticipant problems among individuals who must work together and to get the resolved. When leaders are unable to make good decisions, or any decisions at all, it may be that their business acumen is not expanding. They cannot be considered to have CEO potential.
It is well known that Jack Welch, the former CEO and chair of General Electric, was a superb coach and mentor to the leaders who reported to him and contributed greatly to their development and the success of their business units and functions. Ram observed him and GE over many years and can attest that he was constantly practicing and improving his management skills almost without thinking about it. When it came to making judgments about people, for instance, Welch seems to have internalized some of the most critical skills as a teenager when he was playing hockey.
In the 1970s and 1980s, for example, companies like IBM, Xerox, and General Motors had what appeared to be excellent leadership development programs that were regarded as benchmarks within their industries. Yet, none produced the kind of CEOs that were most needed by those companies. Something was wrong in their leadership framework.
Ram Charan reveals why some leaders Jack Welch and Jeff Immelt at General Electric, Andy Grove of Intel, Reuben Mark of Colgate-Palmolive, Michael Dell of Dell Computer, Andrea Jung of Avon, and Ivan Seidenberg of Verizon are successful at a relatively early age because they expanded their depth and breadth of understanding of business and improved their judgment quickly.
He reveals that Colgate’s secret weapon is the depth of its leadership, all the way to the top; the company never even missed a beat when longtime CEO Reuben Mark announced in 2006 that insider Ian Cook would succeed him. Colgate’s leadership identification and development process takes place at three levels: local, regional, and global. Local talent may be someone who is relatively early in his or her career but who can make it to the level of reporting directly to a general manager in a subsidiary. Regional talent is someone with more experience, capable of going beyond a subsidiary to responsible positions in regions like Asia or Latin America. The global talent pool is at the core of Colgate’s long-term succession planning.
Ram asserts that probably GE and Colgate-Palmolive are the companies that follow the tenets of leadership development process outlined in his book. In the final chapter, Ram provides the glimpse of Textron and explains its transformation through leadership development.
Ram unfolds five building blocks for the individual and six for the company at the end of the book in appendix. And the sixth building block for the company is that – leadership can’t be taught in a classroom, but educational experiences-classroom training, voracious reading, rubbing shoulders with others in seminars-can accelerate a leader’s growth.
Leadership Lessons
• Remember that leadership is a job, not a badge of honor.
• Your inner voice will tell you if the fit isn’t right.
• There are many leaders who claim to be humble, but their humility is just a façade.
• The best way to use outside coaches to involve them early in the leadership development process to help a person develop inherent strengths.
• It is the positives that make the person valuable leader.
• If a flaw comes to light, it must be viewed in the context of the particular job and shouldn’t necessarily take the leader off the list of high potentials.
• The bosses view leadership as a corporate resource.
• High potential person knows that the decision is in his or her best interests.
• Rewards and recognition play an important role in the talent development process.
• No forty-five-year-old will become the CEO of a major company unless he outshines every boss from the time he enters the company until he is nominated for the job.
• Failure is not necessarily the end of a leader’s talent track. Many people who fail in one job flourish when they are reassigned to another that better fits their talents and skills.
• Best bosses are advisers and teachers who adhere to the old Chinese proverb: Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.
• Building the CEO nucleus is a must. Leaders should start with a core understanding of money making, then develop that capability by moving from simple situations to those that are more complex.
• Real leaders exhibit an enthusiasm for selecting people who are better than they are – whether or not they have worked with them before – and then using those subordinates to lift the organization and themselves to new levels of accomplishment.
• The leader needs greater mental breadth and depth to make the connections between the complexities of the outside world and intricacies of moneymaking.
• Filling the CEO Job is the ultimate challenge of any succession and talent development system; it takes a ton of leadership ore to produce an ounce of CEO gold.
• A successful succession process must have an explicit component for identifying leaders early who could someday be a CEO and tailoring their experiences, training, and development to both their individual talents and to the demands of that most challenging job.
• Seeking a CEO from outside a company is not only risky but also getting harder and more costly.
• Companies have to ensure that potential leadership talent, wherever it resides, is spotted early and developed thoroughly to create corporate talent pool that is capable of leading in an environment not yet foreseen.
• Finding the right talent is equally important because growing high-potential leaders is highly resource intensive.
Final Word
Ram advises companies to shed traditional leadership development programs and practices. He suggests finding out the root causes of current looming leadership crisis and addressing immediately. He wrote book based on his corporate and consultancy experience with anecdotes and well-punches ideas. He coins his own concepts such as Apprenticeship Model and Leadership Growth Through Concentric Learning. He motivates readers with successful stories. He shares anecdotes. It contains few activities that help readers assess themselves.
It is an amazing book to read. The book is useful for the ambitious and driven executives who intend to scale corporate ladder quickly. It outlines tools and techniques and secrets and strategies that enable them to reach higher positions quickly. For instance, it clearly emphasizes that the people who work in line jobs can grow faster than the ones in staff jobs. Precisely, the book provides a blueprint and paves the way to reach CEO level. The book is worth reading for directors, senior executives and CEOs to learn the practical problems from the perspective of CEO trainer, Ram Charan.
Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants, India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
Email: profmsr7@gmail.com
Dear readers,
I would appreciate your comments about this article.
Thursday, March 17, 2011
Wednesday, March 16, 2011
Nobel Prize for Management Discipline – Professor M.S.Rao
“The number one difference between a Nobel prize winner and others is not IQ or work ethic, but that they ask bigger questions” – Peter F Drucker.
Nobel Prize is regarded as the most prestigious award in the world for contributions to the fields of physics, chemistry, medicine, literature, peace and economics. It has been named after Alfred Nobel from Sweden, who came out with 355 inventions including dynamite. He wrote in his will that his entire wealth would be utilized for the people who contribute mankind in the areas of physics, chemistry, peace, medicine and literature. The prizes are given to living individuals who contributed enormously in their areas. At the time of categorizing, management as a discipline did not exist and it was evolving as a science. Perhaps that is the reason why there is no Nobel Prize in the category of Management.
Mahatma Gandhi was nominated for Nobel Prize for peace but was not awarded. Subsequently the Norwegian Nobel Committee regretted for not giving him prize. Likewise deserving leaders like Eleanor Roosevelt, Václav Havel, Ken Saro-Wiwa, Sari Nusseibeh and Corazon Aquino were not awarded.
Peter F. Drucker who hated to be called “guru” wrote 31 books and advised stalwarts like Jack Welch, Jim Collins, Stephen R. Covey, Ken Blanchard and Warren Bennis. His books have been translated into more than 20 languages. He was a simple and humble at core. He coined the concept of Management by Objectives (MBO) and predicted the rise of knowledge workers. He left a better place to live for others. It is said, “There isn't any Nobel. Prize in management thinking and writing. But it's just as well—because it would have been won every year by the same man—Peter Drucker.” We have many such gurus and leaders in management discipline. Hence, members of the Norwegian Nobel Committee must consider both management and mathematics as disciplines and declare Prizes annually as a mark of respect the champions of these disciplines.
Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants, India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
Email: profmsr7@gmail.com
Dear readers,
I would appreciate your comments about this article.
Nobel Prize is regarded as the most prestigious award in the world for contributions to the fields of physics, chemistry, medicine, literature, peace and economics. It has been named after Alfred Nobel from Sweden, who came out with 355 inventions including dynamite. He wrote in his will that his entire wealth would be utilized for the people who contribute mankind in the areas of physics, chemistry, peace, medicine and literature. The prizes are given to living individuals who contributed enormously in their areas. At the time of categorizing, management as a discipline did not exist and it was evolving as a science. Perhaps that is the reason why there is no Nobel Prize in the category of Management.
Mahatma Gandhi was nominated for Nobel Prize for peace but was not awarded. Subsequently the Norwegian Nobel Committee regretted for not giving him prize. Likewise deserving leaders like Eleanor Roosevelt, Václav Havel, Ken Saro-Wiwa, Sari Nusseibeh and Corazon Aquino were not awarded.
Peter F. Drucker who hated to be called “guru” wrote 31 books and advised stalwarts like Jack Welch, Jim Collins, Stephen R. Covey, Ken Blanchard and Warren Bennis. His books have been translated into more than 20 languages. He was a simple and humble at core. He coined the concept of Management by Objectives (MBO) and predicted the rise of knowledge workers. He left a better place to live for others. It is said, “There isn't any Nobel. Prize in management thinking and writing. But it's just as well—because it would have been won every year by the same man—Peter Drucker.” We have many such gurus and leaders in management discipline. Hence, members of the Norwegian Nobel Committee must consider both management and mathematics as disciplines and declare Prizes annually as a mark of respect the champions of these disciplines.
Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants, India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
Email: profmsr7@gmail.com
Dear readers,
I would appreciate your comments about this article.
Tuesday, March 15, 2011
Is Management Beyond Art and Craft? – Professor M.S.Rao
There is a controversy whether management is an art or craft. There is also controversy whether management is an art or a science. There are various schools of thought substantiating management as an art and also as a science. But before we discuss this let us know what the management is all about.
Management is all about managing people with the available resources to accomplish the desired objectives. It is the art of managing people and the craft of managing resources. Management is an ancient art and man applied it the day he was born. Man manages his needs from cradle to grave. Management starts with man and ends with man as man needs this art right from the day one. At the same time we cannot end up by saying that management is art alone, but it is also a craft and science. Any science must have set of rules and regulations, principles and procedures and theories and applications. We can also assert that management is a science as it has all ingredients of a science.
However, when we look at management from other perspective, it cannot be proved as a science in totality. There are certain things that cannot be proved in management as management involves emotions, egos and feelings of the individuals. Other sciences can be proved through laboratory experiments. That is the reason why there are case study discussions while imparting management education to students. And there are no right or wrong answers during the discussion. However, the majority decision based on the context prevails. In addition, management is also a craft that can be developed. Hence, management is not only an art but also a craft and something beyond.
Final Word
Management is a set of activities. It is blend of both art and craft and goes beyond that. Hence, it is difficult to justify management as either an art or a science alone. It is basically an art but now evolved as a science. Management is the oldest art and the youngest science. Man manages many things right from the day he was born until he dies in order to survive. Management involves the process from cradle to grave. To conclude, management is a blend of both art and craft and taking the best of both the worlds and goes beyond that as it contains the characteristics of science as well.
Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants, India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
Email: profmsr7@gmail.com
Dear readers,
I would appreciate your comments about this article.
Management is all about managing people with the available resources to accomplish the desired objectives. It is the art of managing people and the craft of managing resources. Management is an ancient art and man applied it the day he was born. Man manages his needs from cradle to grave. Management starts with man and ends with man as man needs this art right from the day one. At the same time we cannot end up by saying that management is art alone, but it is also a craft and science. Any science must have set of rules and regulations, principles and procedures and theories and applications. We can also assert that management is a science as it has all ingredients of a science.
However, when we look at management from other perspective, it cannot be proved as a science in totality. There are certain things that cannot be proved in management as management involves emotions, egos and feelings of the individuals. Other sciences can be proved through laboratory experiments. That is the reason why there are case study discussions while imparting management education to students. And there are no right or wrong answers during the discussion. However, the majority decision based on the context prevails. In addition, management is also a craft that can be developed. Hence, management is not only an art but also a craft and something beyond.
Final Word
Management is a set of activities. It is blend of both art and craft and goes beyond that. Hence, it is difficult to justify management as either an art or a science alone. It is basically an art but now evolved as a science. Management is the oldest art and the youngest science. Man manages many things right from the day he was born until he dies in order to survive. Management involves the process from cradle to grave. To conclude, management is a blend of both art and craft and taking the best of both the worlds and goes beyond that as it contains the characteristics of science as well.
Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants, India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
Email: profmsr7@gmail.com
Dear readers,
I would appreciate your comments about this article.
Monday, March 14, 2011
“Does Indian Cricket Have Leaders or Players?” – Professor M.S.Rao
"Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall." - Stephen R. Covey
As the World Cup fever is on it is time to focus on the difference between leaders and players. Although it is a debatable issue whether Indian Cricket needs leaders or players, I will throw some light by distinguishing between the leaders and players. And finally we will arrive at conclusion what we need to have.
There is always difference between leader and player. There are few players who did well individually but failed to lead from front either due to their excessive focus on their strengths or areas or lack of leadership abilities. However, there are players who are leaders as well and succeeded in teams and group through their team spirit and emotional intelligence. When you look at Indian cricket player Sachin Tendulkar he is an amazing player who deserves India’s highest civilian award – Bharat Ratna. However, it is a challenging task for him to prove himself as the captain of the cricket team. It may be due to his excessive focus on being a better player as a batsman than as a leader of the cricket team. On the other hand, M.S.Dhoni is the captain of the cricket who is a good leader but not an amazing player like Sachin Tendulkar. The fact is that good players can become great leaders and not vice versa. Similarly we find few managers becoming good leaders but often good leaders cannot become good managers.
The mindset of managers is different from leaders. Leaders are visionaries while managers are missionaries. Managers often think of how and when while the leaders often think of where and why.
Leaders’ job is to bring diversified members under common fold and get the best out of them. While the managers’ job is to think within the box to get best out of others. Leaders often look at success while managers often look at survival. Leaders emphasize their focus more on process than content while the managers do the other way.
Coming to the conclusion we need both leaders and players to win in this world. The leaders must don the hat as managers and vice versa depending on the situation and we can call the same as managerial leaders. Hence, Indian Cricket needs managerial leaders and players to eat the cake and have it too.
Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants, India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
Email: profmsr7@gmail.com
Dear readers,
I would appreciate your comments about this article.
As the World Cup fever is on it is time to focus on the difference between leaders and players. Although it is a debatable issue whether Indian Cricket needs leaders or players, I will throw some light by distinguishing between the leaders and players. And finally we will arrive at conclusion what we need to have.
There is always difference between leader and player. There are few players who did well individually but failed to lead from front either due to their excessive focus on their strengths or areas or lack of leadership abilities. However, there are players who are leaders as well and succeeded in teams and group through their team spirit and emotional intelligence. When you look at Indian cricket player Sachin Tendulkar he is an amazing player who deserves India’s highest civilian award – Bharat Ratna. However, it is a challenging task for him to prove himself as the captain of the cricket team. It may be due to his excessive focus on being a better player as a batsman than as a leader of the cricket team. On the other hand, M.S.Dhoni is the captain of the cricket who is a good leader but not an amazing player like Sachin Tendulkar. The fact is that good players can become great leaders and not vice versa. Similarly we find few managers becoming good leaders but often good leaders cannot become good managers.
The mindset of managers is different from leaders. Leaders are visionaries while managers are missionaries. Managers often think of how and when while the leaders often think of where and why.
Leaders’ job is to bring diversified members under common fold and get the best out of them. While the managers’ job is to think within the box to get best out of others. Leaders often look at success while managers often look at survival. Leaders emphasize their focus more on process than content while the managers do the other way.
Coming to the conclusion we need both leaders and players to win in this world. The leaders must don the hat as managers and vice versa depending on the situation and we can call the same as managerial leaders. Hence, Indian Cricket needs managerial leaders and players to eat the cake and have it too.
Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants, India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
Email: profmsr7@gmail.com
Dear readers,
I would appreciate your comments about this article.
Sunday, March 13, 2011
Is Brain Drain a Boon Or Bane? – Professor M.S.Rao
In the recent past there is growing emphasize on reverse brain drain. But before we discuss about reverse brain drain it is essential to briefly explain what is brain drain. Brain drain is all about losing the Indian talent for global market. It is about Indians leaving for abroad for greener pastures and career prospects. The tendency to go abroad is strong among Indian youth presently. We find many Indian youth leaving for developed countries especially for US, UK, Australia and other advanced countries currently.
There are several reasons why Indian youth leave for developed countries. They leave India due to lack of opportunities at home. They also leave for leading better and comfortable life there. There is also feeling that there is no recognition at home. In addition, developed countries need Indian talent as Indians are good at technical knowledge and skills. Developed countries also prefer Indian talent due to low cost as it helps them bring their cost of production and enhance their competitiveness. We find innumerable reasons for brain drain. But when we look at Indian perspective, government spends lot of money to educate students and if these students go abroad their education and expertise is not useful to our country.
Brain drain is both a boon and bane for country. It is not only in India but we find youth from several developing countries settling down in developed countries for leading better life. Since Indian population is high and Indian youth population is higher the number the issue appears to be exaggerated presently. When we look at from other perspective, the Indian youth send lot of foreign exchange to India and that helps our country immensely. In addition, if these youth come back to India after acquiring knowledge, skills and abilities they can add value to India. This process is known as reverse brain drain. The need of the hour is to encourage reverse brain drain so that India can make use of their tremendous potential, experience and expertise for building a stronger nation. This helps India becoming a developed country very soon and also a global Super Power in the long run.
Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants, India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
Email: profmsr7@gmail.com
Dear readers,
I would appreciate your comments about this article.
There are several reasons why Indian youth leave for developed countries. They leave India due to lack of opportunities at home. They also leave for leading better and comfortable life there. There is also feeling that there is no recognition at home. In addition, developed countries need Indian talent as Indians are good at technical knowledge and skills. Developed countries also prefer Indian talent due to low cost as it helps them bring their cost of production and enhance their competitiveness. We find innumerable reasons for brain drain. But when we look at Indian perspective, government spends lot of money to educate students and if these students go abroad their education and expertise is not useful to our country.
Brain drain is both a boon and bane for country. It is not only in India but we find youth from several developing countries settling down in developed countries for leading better life. Since Indian population is high and Indian youth population is higher the number the issue appears to be exaggerated presently. When we look at from other perspective, the Indian youth send lot of foreign exchange to India and that helps our country immensely. In addition, if these youth come back to India after acquiring knowledge, skills and abilities they can add value to India. This process is known as reverse brain drain. The need of the hour is to encourage reverse brain drain so that India can make use of their tremendous potential, experience and expertise for building a stronger nation. This helps India becoming a developed country very soon and also a global Super Power in the long run.
Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants, India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
Email: profmsr7@gmail.com
Dear readers,
I would appreciate your comments about this article.
Wednesday, March 9, 2011
Challenges for Authors- Professor M.S.Rao
“Writing is an adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster and fling him to the public.” - Winston Churchill
Challenges for Authors
Authors face several challenges from beginning of book conception to its reality. During the process there are number of bottlenecks they overcome. Especially the budding authors have to struggle a lot to establish themselves. Often publishers will not come forward as the authors do not have any credibility. Authors take lot of pain and sacrifice to bring an idea into a reality by way of book. After creation of the book the authors have to search for credible publishers. Creation of a book takes a lot of time and again finding a suitable publisher for the book takes little longer time. Although it is widely said that the book should have strength to get acceptance publishers don’t come forward easily for budding authors. Most of the times publishers look at the background of the authors to ensure quick sales for the books as it is easy for them because they can realize their capital and generate quick profits.
Authors write books with lot of passion. If the authors are not financially sound it is tougher to ensure their sustenance. Besides, the income from authoring books is meager. These are the challenges for authors from publishers’ perspective. Let us also look at the challenges for authors from readers’ perspective.
Authors find it tough to predict the pulse of the readers. Due to the rising complexity and uncertainty it is not easy to gauge what readers really like. Their tastes are changing rapidly.
Challenges for Readers
Readers find it tough to spot good books due to information overload. Internet has become both boon and bane. Readers get lot of information freely to choose from search engines. Most of the time readers find it tough to distinguish the wheat from the chaff. Even readers also go by the credentials of the authors. If readers liked the books of the authors, they prefer to read the books written by them. Readers also buy the books of celebrities although they are not professional authors because of their celebrity status.
Final Word
There are challenges for authors, publishers and readers. Authors must learn to go by the road less traveled. Readers want unique and different material. If the authors are able to spot new triggers and explore through sound research and author books, they find publishers approaching them for publication easily. Ultimately readers will be able to get the best material thus saving their precious time.
Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
Email: profmsr7@gmail.com
Dear readers,
I would appreciate your comments about this article.
Challenges for Authors
Authors face several challenges from beginning of book conception to its reality. During the process there are number of bottlenecks they overcome. Especially the budding authors have to struggle a lot to establish themselves. Often publishers will not come forward as the authors do not have any credibility. Authors take lot of pain and sacrifice to bring an idea into a reality by way of book. After creation of the book the authors have to search for credible publishers. Creation of a book takes a lot of time and again finding a suitable publisher for the book takes little longer time. Although it is widely said that the book should have strength to get acceptance publishers don’t come forward easily for budding authors. Most of the times publishers look at the background of the authors to ensure quick sales for the books as it is easy for them because they can realize their capital and generate quick profits.
Authors write books with lot of passion. If the authors are not financially sound it is tougher to ensure their sustenance. Besides, the income from authoring books is meager. These are the challenges for authors from publishers’ perspective. Let us also look at the challenges for authors from readers’ perspective.
Authors find it tough to predict the pulse of the readers. Due to the rising complexity and uncertainty it is not easy to gauge what readers really like. Their tastes are changing rapidly.
Challenges for Readers
Readers find it tough to spot good books due to information overload. Internet has become both boon and bane. Readers get lot of information freely to choose from search engines. Most of the time readers find it tough to distinguish the wheat from the chaff. Even readers also go by the credentials of the authors. If readers liked the books of the authors, they prefer to read the books written by them. Readers also buy the books of celebrities although they are not professional authors because of their celebrity status.
Final Word
There are challenges for authors, publishers and readers. Authors must learn to go by the road less traveled. Readers want unique and different material. If the authors are able to spot new triggers and explore through sound research and author books, they find publishers approaching them for publication easily. Ultimately readers will be able to get the best material thus saving their precious time.
Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
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