“How To Get Sponsors for Your Events?” – Prof.M.S.Rao

Are you running short of funds to make your event a grand success? Do you intend to raise funds for your event? Do you want to learn the dos and don’ts while approaching sponsors? Then look at the below tips to get sponsored for your event.

Dos and Don’ts while approaching your sponsors
• Write down the list of network you already have.
• Approach the sponsors with an open mind. There could be initial rejections. But you need to pursue your objectives.
• Be a good listener. Be mentally prepared for initial rejections. Initial rejections must raise your determination to work harder and smarter in raising the funds rather than getting dejected.
• Show them the benefits of sponsoring your event. Sell yourself. Working on such fund raising activities enhances your image and over a period of time you stand out from pack.
• Tell sponsors about your methodology of projecting and presenting their company.
• Take an appointment with potential sponsors and go with group of volunteers as it demonstrates your credentials.
• Approach if you have any references as it makes your task easier and enhances your credentials.
• Show your sponsors if there are any tax breaks.
• You need to be good at negotiation skills. Getting sponsorship needs lot of leg work and ground work. It requires patience and persuasive skills.
• Don’t give false information in a hurry to raise funds. Be transparent in your approach as that builds your credibility.

It is not that you are struggling to raise funds. In fact, the companies also look for right events to promote their brands and to have their presence felt in the market. It is win-win for both sponsors and the event hosts.

Getting sponsorship is more challenging if you don’t represent a big company. Get inspired from previous volunteers who raised funds and move forward. The entire exercise enhances your negotiation skills and leadership skills. Indeed, it is a great learning experience to raise funds for your event.