Professor M.S.Rao is the Father of 'Soft Leadership'. His new leadership concept 'Soft Leadership' is most frequently downloaded in Industrial and Commercial Training, Emerald Journal

I have coined a new leadership style ‘Soft Leadership’ which is receiving overwhelming response internationally. And an award-winning research paper published by Emerald UK 'Soft leadership: a new direction to leadership' URL: http://www.emeraldinsight.com/journals.htm?articleid=17087126  is currently amongst the most frequently downloaded in Industrial and Commercial Training, receiving over 900 downloads since publication. This concept can be applied for companies and countries to achieve excellence and effectiveness.