Friday, July 3, 2009

Personal Branding for Success

"We are judged by what we finish, not what we start." – Anonymous

Personal branding has become the order of the day for recalling and achieving success. It helps you to stand separately from the crowd. You need to be different from others in terms of talents, abilities and skills. There is an urgent necessity to go by the road that is less traveled.

While branding yourself, you have to look at your inherent talents and build your portfolio. Besides, look at your skills and abilities that can support and sustain you toward success. When you combine your truck load of talents with your passionate skills and abilities branding yourself becomes easier task. When you look at famous cricketers like Sachin, Ganguly, Dhoni people recall each cricketer with a specialization although all these three are cricketers. Branding helps in memory recall. Develop your niche areas and project yourself regularly and over a period of time people call you as so and so. Once you are branded, you should not be complacent. Keep reinventing yourself by adopting changes regularly. We can take leaves out of various celebrities like Amitabh, Amir Khan, Shahrukh Khan, Vijay Mallya, etc., in personal branding.

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