Saturday, May 7, 2011

“Housing for Poor @ $300 By Vijay Govindarajan is A Brilliant Innovative Idea!” - Professor M.S.Rao

Innovation and Vijay Govindarajan go together. We all talk of innovation in every area. But we rarely look into innovation from the perspective of common man and especially for poor and homeless. Global innovation guru, Vijay Govindarajan who is popularly called VG globally has come out with an innovative idea of housing for poor.

In August 2010, VG, along with Christian Sarkar, a marketing expert, issued a challenge in the Harvard Business Review blog to design a $300 house for the world's most desperately poor citizens. The response was overwhelming. Last week, The Economist magazine's Schumpeter column has a thoughtful perspective on the $300 house vide link: http://www.economist.com/node/18618271?story_id=18618271&fsrc=rss

Tata Motors has come out with low cost car that worked out well for lower middle class people in India and it drew the global attention. Currently Vijay Govindarajan’s innovative idea of housing for poor at low cost is catching up attention globally. The business thinkers and experts must look at low cost ways and means of serving the poor and downtrodden to make a difference in their lives.

Professor M.S.Rao
Founder and Chief Consultant,
MSR Leadership Consultants, India
Blog: http://profmsr.blogspot.com
Where Knowledge is Wealth
Email: profmsr7@gmail.com

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